He’s the “man inside the jacket” and has brought pleasure to hundreds of thousands of people across the Country.

Now Mr. Tayto has another string to his bow: a book about red and yellow character has seized the coveted number one spot in the non-fiction book charts here.

Sales of the book about the life of Mr. Tayto have soared to 46,000, surpassing sales for the Guinness Books of Records and Rachel Allen’s new cookery booking “Baking”.