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We're paying the same for less, as Cadbury's portions get smaller

Chocolate maker Cadbury is being accused of giving a two fingered salute to customers, after cutt...
Newstalk
Newstalk

08.42 14 Apr 2015


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We're paying the same...

We're paying the same for less, as Cadbury's portions get smaller

Newstalk
Newstalk

08.42 14 Apr 2015


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Chocolate maker Cadbury is being accused of giving a two fingered salute to customers, after cutting the number of chocolate fingers in a box.

Packs of chocolate fingers have been reduced by two per box - down to 114 grams - but the price has remained the same as the larger packet.

Economists say it is the latest example of a trend called 'shrinkflation', which leaves consumers getting less for their money.

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But Cadbury has told the Daily Mail that they no longer manufacture chocolate fingers and they are now produced by Burton's Biscuit Company in Britain.

While Burton's said they cannot comment on retailer pricing - but claim the price has 'significantly fallen' with the new sizes.

It is also claimed that the new rounded Dairy Milk chocolate bar gives consumers 14% less chocolate, compared to the square version.

Consumer watchdog Which? discovered 13 products that had shrunk between 2013 and 2014. They included Philadelphia cheese, Surf washing powder and Aunt Bessie's Homestyle Chips.

The executive director at Which?, Richard Lloyd, said: "Shrinking products can be a sneaky way of putting up costs for consumers because pack sizes shrink but the prices don't."

"It's now time for action on dodgy pricing practices that stops people from easily comparing products to find the cheapest."

 


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