The CEO of drinkaware.ie says people thinking of doing neknominations need to consider the risk to their health.
The comments come after 19 year old Johnny Byrne jumped into the river Barrow in Carlow while being filmed drinking alcohol - as part of the game.
He got into difficulty and drowned.
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A search operation was launched and his body was recovered from the water shortly before 10 o'clock this morning.
Here's CEO Fionnula Sheehan: