Dunkin' Donuts has released a statement apologising for a promotional image that it tweeted which replaced the Hillsborough eternal flame memorial on Liverpool F.C's crest with two iced coffees.

The American chain also replaced the Shankly gates with doughnuts and a coffee - and instead of "You’ll never walk alone" - "America runs on Dunkin" was written on the crest.

Liverpool fans, including fanzine The Kop Magazine were quick to take issue with the image and the campaign was pulled.

The company's statement to the Liverpool Echo read: "We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest."

It continues: "As a proud partner of LFC, we did not intend any offence, particularly to the club’s supporters. We have removed the tweet and halted the campaign immediately."

Liverpool signed a high-profile deal with the confectionery company in 2014 - it is the club's "official coffee, tea and bakery provider."