The HSE has thanked the family of Gerry Collins, who died from tobacco-related lung cancer a year ago today.
Mr Collins features in it's anti smoking campaign QUIT, appearing in a prominent tv ad.
The HSE says he and his family made a courageous and unique contribution to the health and wellbeing of our society by allowing us to share their most difficult days during 2013 and 2014.
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Its estimated that over 200,000 attempts at quitting smoking have been made since the ads started.
Last year alone there were 70,000 less smokers in Ireland than the previous year.