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Ireland makes push to attract more Chinese tourists

A major Irish tourism mission is hoping to get business in China. Tourism Ireland is leading a de...
Newstalk
Newstalk

13.01 15 Sep 2014


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Ireland makes push to attract...

Ireland makes push to attract more Chinese tourists

Newstalk
Newstalk

13.01 15 Sep 2014


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A major Irish tourism mission is hoping to get business in China.

Tourism Ireland is leading a delegation of 18 Irish tourism firms over the next four days, as it seeks to establish relationships with Chinese tour providers and expand the Irish share of the growing market there.

More than three million Chinese tourists travel to Europe every year.

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Tourism Ireland says it hopes this mission will go some way to increasing the Irish share of Chinese visitors here to 50,000 per year over the coming four years.

Over the next four days, the Irish companies - including hoteliers, visitor attractions, regional tourism organisations and destination management companies - will meet and conclude deals with leading Chinese tour operators and travel agents in the cities of Beijing, Shanghai and Guangzhou.

Tourism Ireland says the objective is to engage with tour operators who are currently selling Ireland - or who have strong potential to do so - and to encourage them to extend their Ireland offering, or include Ireland for the first time, in their 2015 brochures.

CEO of Tourism Ireland, Niall Gibbons, said "It will give our Irish tourism partners a platform to inform and influence the Chinese travel trade on all that Ireland has to offer and, importantly, encourage them to include Ireland in their 2015 brochures and programmes."

"Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year, over the coming four years and our sales missions play a significant role in helping us achieve this target," he added.


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