We've all experienced some degree of frustration attempting to get customer service to perform what should, in theory, be a simple task. Some might even post an angry Facebook message or Tweet to friends to express their annoyance. One man, however, has opted to go one step beyond.
As first reported by Mashable, Hasan Seyed (@HVSVN) was so frustrated at attempts to get British Airways to deal with his father's lost luggage that he decided to pay for promoted tweets criticising the airline. One tweet, promoted to users in the New York and the UK that follow British Airway's account, stated "don't fly @BritishAirways. Their customer service is horrendous". Seyed promoted several other similar comments.
The angry messages soon went viral, including Seyed's seemingly fruitless interaction with British Airways themselves:
I refuse to stop running Twitter Ads until @British_Airways finds the lost luggage
— Â (@HVSVN) September 3, 2013
@BritishAirways @British_Airways is the worst airline ever. Lost my luggage & can't even track it down. Absolutely pathetic #britishairways
— Â (@HVSVN) September 2, 2013
@British_Airways how does a billion dollar corp only have 9-5 social media support for a business that operates 24/7? DM me yourselves.
— Â (@HVSVN) September 3, 2013
Seyed vowed to begin another round of promoted tweets once other territories 'wake up'.
The extreme response seems to have ultimately gotten the attention of British Airways, with the Telegraph reporting that the lost luggage is now being returned to Seyed's father. Meanwhile, Seyed has promised to reveal detailed statistics of his 'campaign' for anyone curious about how effective (and costly) his efforts were:
Going to sleep. Will reveal final spend & engagement metrics tommorow for the social media geeks ✌ï¸
— Â (@HVSVN) September 3, 2013
