100 new jobs are being created at an online business firm in the capital.

Yelp has chosen Dublin for its new European Headquarters.

This announcement is set to be made by the Taoiseach - who's visiting Silicon Valley on the West coast of the US.

Yelp - which is listed on the New York Stock Exchange - specialises in reviews of businesses like restaurants and shops and attracted 132 million unique visitors in the first quarter of the year.

Its decision to base its European headquarters in Dublin is being described as a landmark moment in the history of the company.

Yelp is set to begin hiring immediately for roles in sales, finance and engineering.

Positive reaction

Speaking after a meeting with Yelp executives in their offices in San Francisco, the Taoiseach, Enda Kenny TD welcomed the announcement saying "I'm delighted to welcome the 100 new jobs that Yelp will create with the opening of its new European HQ in Dublin. As part of our recovery plan it is important for Ireland to continue to win investments from leading international digital media companies by providing an excellent business environment supported by our exceptionally talented people and our strong track record. Silicon Valley is a vitally important market for Ireland. My visit here this week is all about cementing and reinforcing existing investor relationships as well as building new connections with a view to securing new jobs and investment for Ireland. "

Jeremy Stoppelman, Co-founder and CEO at Yelp said "Ireland offers us fantastic access to multiple language capabilities from a tech savvy and educated population, not to mention a country that has proven to be a home-away-from-home for a number of existing Yelp employees that have already relocated there."

Job listings can be found on Yelp’s career page: www.yelp.com/careers.