Sarah began publishing her popular blog GUBU back in 2004. Its success secured her a weekly column in The Sunday Times in 2005. She then went onto write for The Irish Times and has also written occasionally for The Daily Telegraph. She began television broadcasting for TV3 when she was a popular stand-in for the Tonight Show in August 2010. Most recently she presented TV3′s Midweek programme. Sarah has been a regular voice on Irish radio and has filled in for many of Newstalk’s regular presenters over the years.

Sarah holds a degree in History from Trinity College, Dublin and post-graduate Diploma in Business Studies in UCD. Prior to her career as a columnist and broadcaster, Sarah worked successfully as a marketing and public relations executive for a number of technology companies, including Esat Digifone, Cape Clear Software and Cuil.